How to invent secrets that are unique, long, and not based on obvious personal facts

Start with the right tool

The best β€œidea” is one you do not reuse. Let a generator pick it, then save it in a password manager.

What to avoid

  • Pet names, birthdays, sports teams, song lyrics β€” easy to research
  • Simple substitutions like p@ssw0rd β€” cracking tools expect these
  • One strong password used everywhere β€” credential stuffing breaks that model

Related reading

See strong password examples (structure, not copy-paste secrets), what is a password, and breach monitoring. Browse all tools.